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The 1960s also saw the rapid decline of hand- and machine-set metal type as they were replaced by display-and-keyboard phototype systems. Since it is very inexpensive to produce new typefaces for photographic typesetting, the widespread use of phototype systems set off a spate of new designs and reissues of long-unavailable typefaces, such as decorative Victorian wood types. American Herb Lubalin is notable among the designers who embraced the new flexibility phototype made possible for designers. Type could be set in any size, the spaces between letters and lines could be compressed, and letters could be expanded, condensed, touched, overlapped, or slanted.
Art Nouveau
It also has connections with the Motorbike/Heavy Metal design style, which takes punk elements and incorporates them into tattoo-inspired logos and typefaces. Also known as the Swiss Style, the International Typographic Style is a graphic design style that was first conceptualized in the 1920s in Europe, but became fully developed and popularized by a group of Swiss designers in the 1950s. Characterized by minimal, curvy shapes and cheerful colors, Mid-Century Modern graphic design is a friendly vintage style that adds a fun touch to any design. If you want to create more of an ornate, detailed look in your vintage designs, Baroque is the style to aspire to. A design style that was extremely popular in the 17th and 18th Centuries, Baroque is characterized by grand, exaggerated features like ornate gilding and detailed decorative elements using natural elements like shells and plants. The Gothic design style is based on decorative and architectural styles that were popular in the mid-to-late Medieval period.
Colour in Swiss Style Design
This mid-century burnt orange digital set delivers if you’re looking for a bright, energetic wallpaper with a pattern background. This is an atomic-themed set that is non-seamless, ideal for digital or hi-tech print purposes. Designers also lift the Swiss Style’s favored color scheme of grey, red and white, to make a nod to the style in their work. Use this letterpress label mockup template to give your vector designs a vintage, tactile look in an instant. Founded in Chicago in 1953, Playboy was an American men's lifestyle and entertainment magazine that caused shock, outrage or excitement (depending on where you stood) with its centrefolds of nude and semi-nude models.
Vaughan Oliver: Elevating Album Art to a New Realm
Designers stripped away the ornament and excess, creating a new form of Art Deco inspired by aerodynamic and industrial design. Graphic design in the 1950s was a period of “perkiness.” There were no warnings on cigarette packs. With its obvious legibility and wonderfully rounded style, VISIA Pro is a great example of the type of sans serif typeface the Swiss Style embraces. Hand in hand with grid lines, visual hierarchies and white space are also very important in Swiss Style design. They involve using a variety of text sizes and ample blank space—space where no content exists—to improve the overall quality of the design and to focus the viewer's eye on the most important information first.
Swiss style and its prototypes
Orange-red lipsticks for blonde hair, redheads and other medium dark colors; and purple-red lipsticks for dark haired . Pastels ruled in this decade, pale pinks, greens, blues and yellows, and if ever there was a color that showcased an era, it was the color pink for the 1950s. ‘ Peaches and cream and pink hues all call to mind the 1950s, both in feminine decor, dress and make-up rouge. In addition to the youthful, wrong side-of-the-tracks looks delivered by Marlon Brandon and James Dean on screen—think denim, tee, and sneakers—a whole new archetype emerged in the 1950s. The “Teddy Boys” or “Teds”-look dominated in youth subculture—especially in Great Britain. These Teddy Boys wore narrow suits and trousers and greased their hair back into quiffs.
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Although letterpress has enjoyed popularity throughout a number of historical periods, it is particularly evocative of vintage design of the 18th and 19th centuries, when the letterpress method was widely used for printing books, posters, and pamphlets. Everybody has an idea of what looks ‘old’, but when and where you were born can influence your perspective. The way you perceive something as appearing ‘vintage’ or ‘old-fashioned’ is conditioned by three factors—nostalgia, perception of age, and visual style.
Today, vintage design is not a purist, conservationist art form, but should be considered as a way of paying tribute to our shared design heritage. The 1950s retro graphic design era was influenced by the end of WWII, the ideals created by American culture, the economic boom, and the famous International Typographic Style born in Switzerland. These two countries led to two very different styles that made a mark in the world of retro logo design. At the end of the article, I'll show you some retro logo design inspiration and fonts to explore. As a style created purposefully and skilfully by graphic designers and architects, this retro graphic design style is particularly popular amongst graphic designers today. Geometric elements, grids, and playful colors make this a retro graphic design style with a distinctly contemporary appeal.
Top 10 Vintage 1950s Fonts
Rather than letting the two elements overpower each other, the design would work better if they complement each other. These six retro mid-century logos are a great example of the kind of colour scheme you can expect with 50s graphic design. Use these terrific templates inspired by American storefronts of the 1950s to create your own stunning Mid-Century Modern logos. Mid-Century Modern Design Typography is an uppercase retro font inspired by Mid-Century Modern poster design.
Line and Shape in Swiss Style Design
Helvetica was created as a clean font that could also be applied to long stretches of text. At the start of the decade, the influence of Streamline Moderne can still be seen in posters and advertising. Art Deco was gaining ground in Europe when the First World War broke out in 1914. During the war, the talents of many graphic artists were channeled into producing propaganda, with posters designed to bolster the war effort and morale. The spirit of wartime propaganda even filtered into commercial advertising, with products marketed using appeals to patriotism, national pride, and duty. With this much personality, Capuche is a great choice for branding projects, editorial designs, and posters.
The last thing the landlord expected when he rented a modest Richard Neutra-designed apartment on Strathmore Avenue, in the Los Angeles suburb of Westwood, to a newly married couple in 1941 was for the spare bedroom to be turned into a workshop. No sooner had Charles and Ray Eames moved in than they kitted out that room with a home-made moulding machine into which they fed the woods and glues that Charles sneaked home from his day. The 50s-style green patterns in this set offer a more earthy, muted look to the same abstract pattern design compositions we know and love.
The high modernist period started to be broken down, rationalised and codified. Modern graphic design often reflects the minimalist principles, clean typography, and grid-based layouts that were hallmarks of the 1950s, particularly the Swiss Style. The era’s focus on clarity, simplicity, and the integration of typography with other design elements remains a crucial lesson for today’s designers. This superbly-crafted font is versatile enough to work across a variety of mediums. Whether you are designing a logo, creating branding materials, or crafting signage for your business, Vasque is the perfect fit.
23 Vintage Graphic Design and Printer Ads – PRINT Magazine - PRINT Magazine
23 Vintage Graphic Design and Printer Ads – PRINT Magazine.
Posted: Fri, 18 Jul 2014 07:00:00 GMT [source]
The swatches are fully editable in Adobe Illustrator and are perfect for giving flyers, posters, and other hi-tech print projects a pure retro vibe. As we navigate the intricate and complex world of contemporary branding, let's take a leaf out of the '50s branding book. Let's celebrate simplicity, embrace authenticity, and remember that our logos are more than just designs—they are the heart and soul of our brands. They were simple yet bold, distinct yet universal, and most importantly, they conveyed a story.
The handwritten quality of the logo positions a brand that's friendly and trustworthy. One of the most significant hallmarks of Mid-Century Modern graphics is that of eliminating the inessential visual elements to create a clean, minimalist design with plenty of negative space in order to promote clarity of communication. As a result, you can create designs that are both fresh and familiar, striking a balance between past influences and current trends.
The digital prints and patterns in this article feature a wide selection of mid-century designs in a range of vintage colors. All of them are perfect for digital and print purposes, so whether you’re making a business card or a website header, you can expect exceptional quality when using these resources. Gone were the intricacies, and in their place emerged logos that were sleek, streamlined, and carried powerful visual symbolism. The concept of “less is more” became the mantra of logo designers during this time—the logos aimed to communicate their message with utmost clarity and efficiency.
It also comes with Hessian and torn paper textures so you can turn any of the papers into a pattern background texture, which elevates your design with an even more authentic look. The logos of the 1950s tapped into the emotions and aspirations of the era, creating a strong connection with consumers. Modern brands can learn from this approach by weaving compelling narratives into their visual identities. By telling authentic stories and evoking emotions, brands can forge deeper connections with their audience and establish long-lasting relationships. 1950s logos were designed to be versatile, functioning across different mediums and applications.
These mid-century modern patterns are textbook vintage designs that will give your project a nostalgic ’50s vibe. And there you have it, folks – our ride down memory lane, exploring the world of 1950s logos. It's been a journey marked with iconic designs, a testament to the power of simplicity and the timeless charm of nostalgia. The mid-century branding era was about creating symbols and crafting identities that have lived on in our collective memory for over half a century. It transitioned from ornate and intricate styles influenced by Art Deco to a focus on simplicity, bold typography, and minimalistic visuals championed by the Modernist and Bauhaus movements.
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